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Business Articles » Internet/Web
10 "Psychological Triggers" to Get Your Prospects to Click
by Crispian Lye
Are banner ads dead? Well, contrary to popular belief, banner ads are NOT
dead, and can produce a significant amount of traffic, IF you know how to make
them work.
The best sort of banner is a simple 'invisible' banner popularized by Scott
Covert with a direct response type, benefit laden headline that blends in and
looks like part of the webpage instead of a blatant banner that screams 'banner
ad!'. Note: Avoid flash, gaudy graphics and colors at all cost.
Now, check out my top 10 "Psychological Triggers" to get that elusive
banner clickthrough:
- The words on your banner should 'hook' and lure the reader to take action.
Adjectives are known to be very attractive,words like scorching, starving, sizzling,
powerful, etc. The words you use should really accentuate the benefits in your
offer.
- Make a discount offer on your banner ad. People are always looking for good
deals. You could offer a percentage discount, dollar discount, buy one get one
free discount, etc. But do always remember to justify your discount with "reason
why" and make sure to NEVER devalue your product.
- Advertise a trial or sample offer. This will tell people there is no risk
or obligation if they click on your banner ad and try out your product or service.
A 'try before you buy' risk reversal approach has been proven to be extremely
effective, as postulated by Claude Hopkins in the marketing classic, Scientific
Advertising.
- You could advertise a free offer on your banner ad. People love free stuff.
The freebie should relate to your target audience. If the freebie is attractive
to them they will click. FREE, is one of the most powerful words in advertising.
Bait them.
- Here's a sneaky trick. Use reverse psychology. Tell your audience not to
click on your banner ad. Here's a good example - "Don't Click Here If You
Are Comfortable With What You Are Currently Earning". This is also known
as the 'takeaway', which is one of the most effective tactics in marketing.
- Use a testimonial on your banner ad. This'll give people proof they aren't
wasting their time clicking on your banner ad. The testimonial should include
enough information so they understand the offer. It would be better if the testimonial
implicitly answered an 'objection.'
- You could have a famous and respectable person on your banner ad representing
your product, web site or service. People will click because they'll trust them
over you. It's the power of the 'celebrity' and 'law of association' at work.
- Use a strong guarantee on your banner ad. You could include the guarantee
as a headline for your offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
- Inform people about the major benefits of your product, website or service
on your banner ad. It could be benefits like make money, lose weight, increase
energy, save money, save time, etc. Remember, you don't buy a drill. You buy
the hole that the drill can produce.
- Tell people to click on your banner ad. Newbies to the internet may not even
know they can click on banners. Just having the phrase "click here"
on your banner will increase your clickthroughs. People need to be told WHAT
to do. As you're reading this, you might think that this conflicts with tip #5,
but both have been known to produce results. What you need to do, is to use a
scientific approach and 'test' both approaches to see which one produces the
highest click throughs in your campaign.
Apply these Psychological Triggers to your banner ad campaign today and get
a hold of that extra edge over your competitors.
Crispian Lye woke up one morning and decided to quit his lucrative job as
a creative head with a Multi-National Corporation in search of freedom. He now
makes a fortune from home working a couple of hours in his boxers and has helped
many others make a graceful exit from the rat-race. Get your FREE exit strategy
at: www.OpportunityWatchdog.com.
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