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Business Articles » Internet/Web
Establish Your Own Email List!
by A.T. Rendon
I have been online now for over 8-1/2 years. I have seen a great many things
change with regards to email but one thing remains the same: Email is the foundation
for global communication and it remains virtually free. If you are not using
email to do business online, your approach to doing online business is all wrong.
It is absolutely essential that you do business online via email and that
you do it in a legal, non-spam manner. The best way to accomplish this task is
to establish your very own, in-house, email list.
So how do you establish your very own email list? Perhaps the best tried and
true manner is by starting your own publication thus establishing a legal basis
to email your subscribers list with a daily, weekly or monthly newsletter or
ezine.
I long ago compiled a list of resources to help anyone interested in starting
their own publication and you may receive it, free of charge, via our auto-responder:
mailto:report@emailexchange.org.
The nature or content of your publication will greatly determine how often
you can send it out to your list and how successful it will be with your subscribers.
Obviously, if your emails are just a collection of ads and you do not deliver
anything of substance or worth to your readers, you will not long have a list
to which you can email because they will all quickly un-subscribe.
Another important, and ongoing, aspect of your email list is how to get people
to subscribe, thus giving you the permission you need to send emails to them
legally. You can start with whatever list of emails you already have on file
and build from there. Just email those people with which you have had contact
in the past, let them know you are starting a new publication and that you would
like to invite them to
subscribe.
Next, add a subscribe address in your signature file so that each and every
email you send out has it included. If you have a web site, you will find it
is one of the best ways of getting people to give you their email address. It
helps if you give people a reason to register, such as a free email course, free
e-book, etc. Also, those placing the email registration in the visible section
of the web site when it first loads, find the greatest amount of success in getting
people to register. And, historically, the center or the right side of the web
page is the best spot to place your request for subscribers.
For those of you that can figure out the coding involved, pop-up boxes requesting
a name and email are extremely successful for gathering new subscribers. People
do HATE pop-up ads but it is clear that they do not mind pop-ups when entering
in their name and email address.
In a method I helped to establish years ago, ad swaps with other publications
for the express purpose of increasing your subscribers is still an excellent
way to add to your
list. The great thing I discovered about using this method is that you do not
even need to restrict it to like-minded content for it to be a success.
These are just a few of the methods you can employ to establish and build
your own email list. The important thing to do is to actually start your list
and continually invest some time and building it even bigger. The larger your
list the more successful your mailings.
A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business
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