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What's A Blog?
by Marketing Basics

According to the dictionary, a blog is: "A frequent, chronological publication of personal thoughts and web links." In simple terms, a blog is a web site, where you write content on an ongoing basis. As you add content to your blog, new posts are automatically positioned on top of previous posts, so your visitors can see "what's new." Then they can comment on it or link to it or e-mail you if they choose to do so.

A blog can be a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

A blog is often a combination of what's happening in someone's personal and business life and what is happening on the web--a kind of high-tech, hybrid diary/guide site--and there are seemingly as many unique types of blogs as there are people.

Although, you've probably only recently started hearing about blogs, individuals actually maintained blogs long before the term was coined or became popular--but the trend gained momentum with the introduction of automated published systems, most notably Google's Blogger at blogger.com.

Thousands of individuals use services such as Blogger to simplify and accelerate the publishing process. Blogs are also called web logs or weblogs. However, the name "blog" is less confusing, because "web log" can also mean a server's log files.

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