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101 Ways to Promote Your Web Site
by Susan Sweeney
The key to a web site’s success is its ability to entice surfers to stop
at that site, absorb what it offers, and return at a later date. This guide provides
tools such as templates, checklists, and forms as well as proven techniques such
as using e-mail, links, and online advertising to increase the number of initial
users and repeat visitors to the web site. This resource is invaluable to entrepreneurs,
small business owners, corporate marketing managers, and consultants seeking
the skills needed to make a web site successful.
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Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug
The title of the book is its chief personal design premise. All of the tips,
techniques, and examples presented revolve around users being able to surf merrily
through a well-designed site with minimal cognitive strain. Readers will quickly
come to agree with many of the book's assumptions, such as "We don't read
pages—we scan them" and "We don't figure out how things work—we
muddle through." Coming to grips with such hard facts sets the stage for
Web design that then produces topnotch sites.
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Self Promotion Online
by Ilise Benun
Like it or not, your success is determined as much by how well you promote
your work as by the quality of your work. In Self-Promotion Online: Marketing
Your Creative Services Using Web Sites, Email and Digital Portfolios, (North
Light Books) Ilise Benun shows you how to boost your bottom line by developing
a Web site and an online marketing plan that will increase your exposure worldwide
and provide both current and prospective clients with "anytime access"
to you and your work. You'll make it easy for them to find you in their moment
of need and ensure that they choose you over the competition.
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Designing Websites for Every Audience
by Ilise Benun
An excellent resource for all emerging and established Web designers, this
book provides detailed analysis about what works and what doesn't when it comes
to usability. More than 20 examples of well-known Web sites are profiled to illustrate
good and bad design and functionality, outlining clear guidelines for meeting
the end user's needs. The first half of the book covers key topics related to
solid Web design, including: Common traits of user-friendly Web sites Typography
selections for optimum readability Page layouts that promote quick downloading,
easy scrolling and clear navigation
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Net Words: Creating High-Impact Online Copy
by Nick Usborne
Net Words offers corporate decision makers an inexpensive, proven,
low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters
thinking about taking the leap into online marketing, as well as for Web professionals
who want to increase their sites' usability and appeal.
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Managing Your E-Mail: Thinking Outside the Inbox
by Christina Cavanaugh
E-mail is one of the most useful and efficient business applications ever
developed. However, many people today dread the chore of sorting through an inbox
crammed with messages that don’t concern them and spam they don’t want.
In fact, research shows that North American office workers waste up to twenty
hours every week sorting and managing their e-mail messages, causing more productivity
loss than gain. Finally, there’s a straightforward guide dedicated to helping
workers and organizations tame the e-mail monster and take back their time.
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