Suggested Reading: Misc. Resources

Misc. Resources

Hug Your Customers
by Jack Mitchell

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. He writes, "we shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything—from aircraft engines to beanbags." The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them. Read this terrific book, and you will too!

Good to Great
by Jim Collins

Jim Collins asked the question, "Can a good company become a great company and if so, how?" With a team of researchers, Collins began sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They found only 11 and among them discovered common traits that challenged many of the conventional notions of corporate success. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. This book offers a well-reasoned road map to excellence that any organization would do well to consider.

The 7 Habits of Highly Effective People
by Stephen R. Covey

Some books never go out of style. Everyone should read this book and then read it again. In The 7 Habits of Highly Effective People, Stephen Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. He reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

The 8th Habit: From Effectiveness to Greatness
by Steven R. Covey

The original seven habits of highly successful people are as relevant now as ever, but Steven Covey, says that the new Information/Knowledge Worker Age, exemplified by the Internet, calls for an eighth habit to achieve personal and organizational excellence: "Find your voice and inspire others to find theirs." Covey sees leadership "as a choice to deal with people in a way that will communicate to them their worth and potential so clearly they will come to see it in themselves."

Your Road Map for Success
by John C. Maxwell

The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Successful rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles—owner, partner, sales representative, CEO, agent, managing director, and fund-raiser. This hard-hitting collection of sales and marketing stories is packed with fifty smart, no-nonsense tips that show you how to succeed with any customer.

The Fred Factor
by Mark Sanborn

The Fred Factor recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail—and sometimes watching over the houses—of the people on his route, treating everyone he meets as a friend. Fred's story illustrates the simple steps each of us can take to transform our own lives from the ordinary into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

Back to Top