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Business Articles » Marketing
& Sales
10 Power-Packed Promotion Strategies
by Terri Seymour
There are many ways to creatively and affordably promote your online business.
I have tried all of the following and they worked very well for me.
- Joint Ventures - Participating in joint ventures with fellow publishers can
be a very profitable experience. This could be anything from a group pop under
window to advertising each other's ezines in your welcome letter. I also know
a lot of people have had some results with signature buddies, where you would
swap ads, so to speak, in each other's email sigtag.
- Writing Articles - Extremely effective method of building your reputation
and your business. Writing articles is not hard, just stick with what you know
and do not think you have to use big words to impress anyone. People are just
looking for understandable articles with helpful info and useful resources. Write
as if you were talking to a friend.
- Ad Swaps - Swapping ads, or running another publisher's ad in exchange for
him/her running yours, is a very popular method of promotion. There are hundreds
of thousands of ezines on the net and most of the publishers are willing to swap
ads. When writing to a fellow publisher, be sure to include a link to a sample
issue of your ezine. Introduce yourself and let them know how you know about
their ezine. Tell them about your ezine and suggest a possible swap. There are
publishers who will even swap solo ads which is a great opportunity!
- Discussion Lists - Participating in discussion groups can get you established
as an expert in your field as well as build your reputation as one who is there
when needed. This can bring you subscribers, customers and clients. Always follow
each group's guidelines for posting and treat everyone with respect and courtesy.
- Message Boards - Similar to discussion groups. Find a few quality boards
and visit regularly. Participate and help whenever possible by offering your
experience, advice, expertise or support. Always follow the rules.
- Ecourses - Compile a series of articles and turn them into a mini ecourse.
Give step by step info and provide helpful resources to compliment said info.
Always provide links to your website, ezine and any products that are applicable.
You also want to have your email on every page so it is very easy to contact
you. Assemble your course on a free autoresponder and start offering it to your
subs, visitors and submit it to fellow webmasters for distribution.
- Ebooks - Creating an ebook is not hard. You can simply compile several articles
that you or other people have written. Provide tips, resources and information.
Offer your ebook to webmasters, ebook directories and ezine publishers for distribution.
- Directories - There are hundreds of free ezine, business, and website directories
all over the net. Take some time each day or week and submit your heart out!
The more places you get listed, the more exposure you get.
- Exchanges - Similar to ad swaps only you are listing other links on your
website in exchange for your link being listed on their website. Set up a special
set of pages with different categories for link exchanges.
- AutoResponders - Autoresponders are used to mail out follow-ups to ezine
subscribers, requests for more information, orders, article requests, etc. Effective
follow-ups can raise your sales substantially.
If you consistently use some or all of these methods, your business is sure
to grow. They have been very productive for me and can be for you as well. If
you have any questions about the methods I have talked about, please feel free
to contact me. ;-)
Terri Seymour and her husband, Terry, offer a no-cost, non-MLM home business
opportunity. They strive to help you build a successful home business. They also
provide a website building service. Take advantage of the gifts, resources &
more provided for your home and business at http://www.seymourproducts.com.
FREE ecourse at: business-building-ecourse@getresponse.com
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