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Business Articles » Marketing
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10 Quick Tips for Outstanding Presentations
by Ed Sykes
Its that time again
the monthly meeting. You break out in a cold
sweat just thinking about it. Whether you present to your managers or your employees
you are saying to yourself: What if I mess up? What if I repeat myself? What
if the audience doesnt like what I say? What if I forget a part of my speech?
What if I look nervous?
Its okay! Youre not the only one feeling this way. The Book of
Lists states that the #1 fear is speaking in public. This fear is greater than
the fear of death. Well, I have the answers to your fears and can help you become
an outstanding presenter. These 10 tips will help you become more confident making
presentations that achieve results.
- Start with an End in Mind - Ask yourself, Why am I speaking?
and What do I want the audience to do after listening to my speech?
This will help you focus on the message you want to share with your audience.
It will help you focus on who is your audience, the key points, and what you
want your audience to do after listening to you.
- Keep It Simple - Keep your presentation simple by learning to speak
to express instead of speaking to impress. What I mean by speaking to impress
is when you see speakers using $5 words for $2 situations during speeches and
they look uncomfortable doing it. Another example of this is when presenters
overuse PowerPoint. Your audience will soon lose interest in what you are saying.
Also keep it simple with the structure of your speech. An opening, body with
tree major points, and a closing will help you connect with your audience. Just
be sincere, concise, and simple in your presentation and you will always connect
with your audience.
- Practice, Practice, Practice - Master your presentation by practicing. Heres
the secret to practicing
first read your speech to yourself 2-3 times. This
allows you to work out the majority of the rough spots in your presentation before
you start rehearsing. Then rehearse in front of a mirror or even better a video
camera or tape player. Also try to rehearse in front of someone whose opinion
you value. Then practice as close as possible to your speaking environment as
possible. For example, if you will be speaking behind a lectern, practice with
your notes on an ironing board.
- Visualize Success - Before going to sleep the night before a presentation
I take time to visualize the success of the presentation. The key to making visualization
work for you is involving as many senses (sound, touch, sight, smell, etc.) as
possible in your visualization. Have you ever had a dream where it seemed so
real you awoke in a cold sweat (You dont need to tell me what the dream
was)? It was because you used all your senses and that dream became so real to
you that you needed to escape from it. Visualize yourself giving a successful
presentation where you see yourself as a confident presenter, hear yourself handling
questions, etc. Visualize successful presentations so that it becomes real.
- Eat the Elephant - I ask the timeless question, How do you eat an elephant?
Piece by piece. The same answer applies to presenting to a group. How do you
present to a group? Person to person. Break the group into individuals. How
do I present to a large group? is one of the biggest questions people have
when giving presentations. Get personal. Whenever possible, I will make sure
I arrive early to the room Im presenting in and plant myself by the entrance.
I will then greet as many people as possible that walk through the door. I will
shake their hands and let them know I am glad they came. Heres a tip for
guaranteeing a positive audience: As you greet, look for pleasant, upbeat people.
Then say something like, Im especially glad you made it today. As
a matter of fact theres a sit in the front row with your name on it. Please
enjoy! The audience member will usually chuckle and you started the personalization
process. Also this allows you to stack all the friendly audience members in the
front rows. Its always nice to see friendly faces in the front row. Remember,
when giving a presentation, its not about your needs or concerns. Its
about the audiences needs or concerns. Make it personal and eat the elephant!
- Nail Your Opening - Its the first words your audience hears. Know your
opening like the back of your hand. Know exactly what you are going to say. Once
you get started and gain some momentum you will start to gain confidence for
the rest of your speech. It helps to pause for 3-5 seconds before you are about
to start your presentation so that can focus on what you are about to say.
- Nail Your Ending - Its the last words your audience hears and reminder
about you. You can have a great opening and body and have a bad ending and your
audience your always remember how you ended. Ask your audience to take action,
think about an idea, etc. so that they understand why they are there.
- Backup if You Forget If you forget what you are about to say or lose your
place in the presentation do the following:
Stop speaking
Take two steps backward
Then take a deep breath
Collect your thoughts
Smile
Take two steps forward and proceed with your presentation
Go back and repeat the last sentence.
That will help trigger what comes next in your presentation. If you really go
blank, ask an audience member what was the last sentence you said. Also, if they
have handouts of your speech, you can ask the audience what is the next subject
we will discuss. You will be surprised how many people will volunteer this information
to help you. This will give you time to collect your thoughts, involve the audience,
and go forward with your presentation. Note: If you forget a piece of information,
collect yourself, and then go forward. Never say, Im sorry.
Unless the audience has a copy of every single word of your speech they will
never know you forgot something.
- Realize Nervousness is the Tool of Great Presenters - Believe it or not,
all presenters, whether professional or occasional, are nervous when presenting.
The difference is the best presenters use nervousness to their advantage by turning
nervousness into positive energy. Here are some tips to control nervousness:
- Whenever possible walk from the back of the room to burn some of the nervous
energy
- Slow your breathing
- Stretch
- Get Excited - Get excited so that the audience is excited about hearing your
presentation. Some of the ways you can become excited is:
- Remember what you say is important and can make a difference for your audience.
- Every opportunity to present is a chance for you to succeed.
- Every time you speak you become better than the last time.
- Presenting will expose me to countless opportunities I wouldnt have
by not presenting.
So the next time you have the opportunity to present apply the above techniques.
You will have fun while presenting on a whole new level.
Ed Sykes is a professional speaker, author, and success coach in the areas
of leadership, motivation, stress management, customer service, and team building.
You can e-mail him at: esykes@thesykesgrp.com,
or call him at (757) 427-7032. Go to his web site, http://www.thesykesgrp.com,
and signup for the newsletter, OnPoint, and receive the free ebook, Empowerment
and Stress Secrets for the Busy Professional.
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