Marketing & Sales

Permission Marketing
by Seth Godin

In this book, Seth Godin explains that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait—a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale.

The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages—we scan them" and "We don't figure out how things work—we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Getting Business to Come to You
by Paul Edwards, et al

This book is a chock full of the information you need to market and grow your business, providing a comprehensive, easy to understand, and step-by-step marketing plan. This time tested "marketing bible" is a must have for small business owners!

The One-Day Marketing Plan
by Roman Heiberg et al

This excellent book shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

How to Become a Rainmaker
by Jeffrey J. Fox

The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Successful rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles—owner, partner, sales representative, CEO, agent, managing director, and fund-raiser. This hard-hitting collection of sales and marketing stories is packed with fifty smart, no-nonsense tips that show you how to succeed with any customer.

Selling for Dummies
by Tom Hopkins

Tom Hopkins is a master salesman. In this friendly guide to successful selling, he explains how to boost sales by building relationships, how to create impressive presentations, hone people skills, and handle rejections when the occur. A terrific book whether you are new to sales or have years of experience under your belt.

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