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Marketing Research that Won't Break the Bank
by Alan Andreasen
Marketing research is vital to part of organizational effectiveness in today's
highly competitive marketplace. But many small businesses with limited budgets
consider it out of reach. Marketing Research That Won't Break the Bank
explains how to get the information you need to make smart, strategic decisions
without spending a lot of money. These tools and techniques will help you gain
an in-depth understanding of your target market, competitors, and environment
without stretching your budget.
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The Market Research Toolbox: A Concise Guide for Beginners
by Edward F. McQuarrie
If you are thinking of conducting market research but don't know where to
start, try The Market Research Toolbox—the ideal resource for the
beginning marketer. Written in an engaging and active style, this book describes
how to think of market research in the context of making a business decision.
An invaluable resource guide for new and vetran business owners!
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